Apple’s Mission Statement on Education

I love that this video has no known source and no timestamp because Steve Jobs’ passion was both universal and timeless. In these days of teleprompters and canned speeches it is refreshing to hear such a spontaneous outporing of emotion. Steve’s genuineness was evident in his voice, his eyes, his hand gestures and ultimately in his actions.

His words were chosen wisely and with great conviction:  Passion. Caring. Magic. Curiosity. Creativity. Insight. Expression. Inspiration. Helping. Commitment.

In light of Apple’s upcoming March 27 event on Education I thought it fitting to remember where it all began…

(video transcript – emphasis added)

“Curriculum development – we’re passionate about it. We really, really care about this stuff. We always have – we always will.

Some people think that the primary use of technology in schools is just rote learning. You know, drill and practice: “let’s make sure these kids are prepped for the test so that our schools get good scores to report to the state”. And that is important. But that’s not why we’re all here is it?

We’re all here to teach these kids how to learn and how to preserve their magical curiosity. And to learn how to express themselves creatively.

In business, I know, the people that get ahead are not the people that know the facts, They’re the people that know how to get the facts. And the people that know how to have insight into them and then creatively express that insight. And sell the rest of their colleagues and eventually customers on their insights.

And these are things that are not learned in a spreadsheet. They are not learned by just writing written reports. They are learning by inspiring kids.

We are so committed to making the best stuff in the world for education. And helping teachers deliver it in the best possible way to students. And I don’t know of any other company in the world that cares as much and has cared as long as Apple has. And your have our commitment that that not going to change.”

Well said. Thanks, Steve.

⓱life – Steve’s Wish – The True Definition of Courage

There’s a new “feature” in iOS 10. It’s buried deep within the refreshed Health App and it deserves a lot more attention than it has received. It allows any adult iPhone user to become an organ donor right from their smart phone.

It was something Steve Jobs felt strongly about having had a liver transplant himself. Unfortunately his illness did not allow to see his dream to fruition. Today his successor, Tim Cook, oversaw the unveiling of this life-saving service.

From Apple’s July 2016 Press Release:

“Over 120,000 Americans are currently waiting for a lifesaving transplant — and every 10 minutes, a new individual is added to the national transplant waiting list… On average, one person dies every hour in the United States waiting for an organ transplant because the demand for lifesaving transplants far exceeds the available supply of organs… Apple’s mission has always been to create products that transform people’s lives. With the updated Health app, we’re providing education and awareness about organ donation and making it easier than ever to register. It’s a simple process that takes just a few seconds and could help save up to eight lives…”

Your health information is provided securely to Donate Life America and never shared with Apple.

Please give serious consideration to this option – it is your unique opportunity to make a lasting gift to the whole of humanity.

There has been much talk this week about what constitutes “Courage“. I would argue that confronting your own mortality and considering the health of others after your own passing fulfills any imaginable definition. 

The following video may be hard to watch. But to see a humbled Steve Jobs posthumously thank his liver donor is a moving tribute to the power of this noble act…

You can get more information at

From the iPhone home screen select the Health App > Medical ID > Organ Donation > Sign Up

Non-iPhone users can also enroll in the program at

Submitted by Dr. Andrew Leavitt at

⓱apple – The Return of Jony Ive and The ‘Reality Distortion Field’

When Steve Jobs passed he took his “reality distortion field” with him. Apple could certainly use a modicum of that superpower now. ‘Antenna-Gate‘ seems minor compared to the months-long shitstorm over the iPhone 7 missing audio jack.
Deleting the ubiquitous and beloved headphone jack on its flagship product has proven spectacularly unpopular with the media. At the Sept 7 Special Event it will be confirmed as fact and prominently announced to the public. There remains only one person at Apple who can provide the necessary smoke and mirrors to minimize this potential marketing fiasco  – enter Sir Jonathan Ive.

An iconic Jony Ive video was once the staple of every the Apple Special Event: his familiar accent framing the words “incredibly thin” and “aluminium“; the sterile white surroundings of his super secret laboratory; cut to the slick computer animation of Apple’s latest proprietary technology; cut back to the live stage with Tim Cook and “it’s available today. You’re gonna love it”. Magic. Cash registers chime out in glee.

Since his recent promotion and title change Jony’s been conspicuously absent from the keynotes and reportedly scarce at Apple own Cupertino headquarters. He’s been completely out of the limelight other than the occasional fashion show or British knighting. His last video sighting was for the iPhone 5C introduction way back in September 2013 (“it’s unapologetically plastic“, remember?).

So now Apple must bring Jony back in an attempt to warp our perception and reshape reality. Despite his abundant charm and persona the doubters will be plentiful and vociferous. Time, however, will prove that Apple was right to drop this century old analog technology. He will wow  us with the superior sound reproduction from the digital lightning port. He’ll unveil a yet unmanned chip that gives superior connectivity compared to the current Bluetooth. And he’ll show off his new wireless earphones with the”AirPods” moniker.

We’re all in agreement that the future is wireless – but only Apple has the vision to choose the pathway to get there. And only Jony can deliver this message.