Mudslinging is easy – and it’s all the rage right now. Just tune in to a presidential debate if there’s any doubt. Yet with Apple’s rivals falling by the wayside there has been no gloating and no self-congratulatory proclamations. In the last few months we’ve seen whole product lines from Windows Phone, Nokia, Blackberry and the Samsung Galaxy Note go extinct. And still not a hint of Schadenfreude from Apple.
What a contrast to Microsoft’s mock funeral for the iPhone in 2010. At the time Windows Phone 7 had yet to ship and the iPhone was on the brink of becoming a cultural phenomenon. Somehow the Microsoft’s mobile OS team felt compelled to celebrate a premature victory. The results are truly cringeworthy.
There’s so much to love about this video: the dated format, the garish costumes, the cheesy choreography and most of all the sweet, sweet irony.
Apple is keeping it classy and that speaks volumes to their corporate culture. Steve Jobs had famously stated that in order for Apple to win it’s not necessary for its rivals to lose.
At the time that sounded counter-intuitive or even naive. But this week’s events show just how prescient those words were.